LazyWack was founded in 2012 by Dutch designer Ruud van Eijk. Born from a hunger for design and a love for fashion. What began as a creative outlet grew into an exclusive clothing and lifestyle brand.
Between 2013 - 2016, statement-driven collections were released. Each built around a quote. A mood. A vision. Sold online and in selected stores in The Netherlands & the USA.
From T-shirts, caps, and jackets to experimental pieces, craftsmanship and collaboration shaped every release. Ruud worked closely with DJs, photographers, and creatives.
Designed entirely in-house. Originality as foundation. Premium quality as standard. Defined by an eye for detail and a strong connection to music and culture. Produced with high-end partners from day one.
LazyWack stood for creative independence. Freedom in form. An independent mind.
In 2017, Ruud shifted to art, graphic design & new collaborations.
The brand went quiet. The vision didn't.
The brand went quiet. The vision didn't.